• Easy to use and intuitive Windows interface.
• Complete design and layout flexibility to create your own unique, customised store.
• Sophisticated marketing, merchandising and customer management functionality, including advanced discounting features and customer specific pricing to build loyalty and assist in growing your online business.
• Extensive store management functionality including order processing features to maximise productivity in a high-volume order environment
• Flexible product catalogue supports up to 20,000 products including digital products.
• Multi-site and multi-user upgrade (Actinic Business Plus) for high volume and multiple sites. Integration with accounting and back-office systems to enhance productivity.
• Independence to integrate with all the leading online payment gateways and commercial hosting providers.

Flexible Product Catalogue

• Explorer-style ‘drag and drop’ interface to access product items quickly and easily
• Support for up to 20,000 products with product images
• Create unlimited number of product sections and subsections
• Multiple page layout options
• Create links to external files or urls
• Define product options and choices for each product and assign different prices to each product choice
• Show product choices as radio buttons, drop downs or button grids
• Define additional components for each product
• Support for downloadable products such as mp3 music
• Add additional text or images in a pop-up window
• Specify shipping weights for each product
• Add shopper definable fields for personalised products
• Import and export product and section data

• Use Wizards to help you set up your store; configure Actinic for your web space; change the site design; and set up product options.
• Full site customisation using an intuitive ‘point and click’ interface
• Multiple preview modes provide easy navigation and instant access to anypart of your store
• Select from a range of pre-designed themes or mix and match elements to create a unique design
• Complete flexibility to edit of site colour scheme, product/section layout and variables
• Library of design snippets to be used in creating a design
• Real-time preview of your store as you build it
• Create additional content and information pages build a complete web site
• Easy to use ‘point and click’ HTML code editor for text formatting
• Create conditions for specific content to appear on the web site
• Integrates with Macromedia Dreamweaver enabling design to take place in Dreamweaver
• Create multiple sites from the same application (Multi-Site and Multi-User Vesions only)
• Advanced site deployment options (Multi-Site and Multi-User Vesions only)

• Generates search-engine-friendly web sites
• Create Best Sellers list for publication to the web site
• Create Related Product lists to encourage additional purchases
• Automatically generate a New Products list and publish to web site
• Generate email lists and mailing lists including mailing labels, envelopes and reports
• Create customer accounts to increase shopper loyalty
• Apply discounts based on order value and display in the shopping cart
• Google Analytics integration provides comprehensive monitoring of site performance and ROI (requires free Google Account)

• Online shopping cart with industrial strength security
• Fully integrated with all the leading online Payment Service Providers
• Support for secure offline payment processing
• Automatic email confirmation of order
• 'Remember me' option for returning visitors.
• Cart content summary visible on every page
• Automated site navigation features including menu bar, section list, site map and 'breadcrumb trail’
• High speed index-based online searching
• Postcode lookup on the web site for online orders

• Free email support
• 30 days free telephone support
• Online Knowledge Base
• Actinic Community forums